At Quick-Step we share a common passion for beautiful floors and… for cycling. That's why we have been actively sponsoring a professional cycling team for nearly twenty years.
Cycling aficionados automatically link the brand name Quick-Step to the team that brought forth several generations of cycling champions. Not all of them may be familiar with the brand as a provider of high-quality design floors. Nevertheless, Quick-Step’s sports sponsoring strategy strongly contributes to the company’s objectives: to enhance brand awareness on an international level and to further stress the quality image of the Quick-Step’s brand.
The reason why Quick-Step entered the world many years ago, still stands: both the cycling team and the flooring brand share a common set of core values. CEO Paul De Cock puts it like this: “Innovation, design and quality are the three brand promises that have been and will be key to our success. Our cycling team shares these values, which strengthens our reputation around the globe.”